THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
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CLIENT
The Outrigger Duke Kahanamoku Foundation
RESPONSIBILITY
Working together with ODKF Executive Director Sarah Fairchild, I created various promotional/social media initiatives to help amplify the organization. This took the form of Instagram/Facebook posts and tee-shirts/merchandise.
For the latest Fall promotion, a set of 9 new designs were created that are a mix of vintage-modern and contemporary branding styles. The heritage direction is an ode to ODKF's longevity and its roots to the community. The contemporary direction has an upbeat design aesthetic that plays on local Hawaiian themes.
For initial Fall promotion, I created illustrations based on the premise of Duke Kahanamoku being the Original Waterman and a Hawaiian Surf Legend. The custom illustrations/type were hand-drawn look which The Local Brand Co specializes in. They were based on iconic images of the Duke and authorized by licensing agent Malama Pono. The color palette is upbeat and contemporary.
The Outrigger Duke Kahanamoku Foundation (ODKF) is a nonprofit 501(c)3 organization. ODKF’s mission is to financially support the development of individuals and organizations that perpetuate the spirit and legacy of Duke Kahanamoku. Since inception, ODKF has been providing support to Hawai’i students, teams and events that personify the spirit of Duke Kahanamoku.
Both were limited-run tee-shirt/merchanidse promotions. The initial Fall designs were featured in the style section of Midweek. Midweek is Hawaii's favorite newspaper covering the local community, movies, entertainment, fashion, food, sports and more. The initial Fall artwork was also highlighted in Imua, Kamehameha Schools quarterly alumni publication which Greg is a graduate of. KS was founded by the will of Bernice Pauahi Bishop, the great-granddaughter of Kamehameha the Great. The school's mission is to create educational opportunities while improving capabilities and well-being of people of Hawaiian ancestry. ShoutOut LA featured the initial Fall DK illustrations as well as other design projects created by Greg in an article about his thought-process. The publication highlights independent creatives in Los Angeles.
In this moment of challenge and change, creative professionals are embracing the concept of “Designing For Good.” Graphic Design USA featured a special entry category for graphic communications that advance positive social and environmental action and social justice impact; promote diversity, equity and inclusion; and aim to make communities and the world a better place for people and nature. The Outrigger Duke Kahanamoku Foundation: Duke The Original Waterman Promotion/Social Media + T-Shirts was recognized as a winner in this category. From among 10,000+ entries, less than 10 percent were selected as winners. The flagship American Graphic Design Awards honors the best and the brightest, the most effective and engaging, graphic communications of the year. Text excerpted from Graphic Design USA congratulations letter.
ALL ANAKO THE AMISTAD CENTER FOR ART & CULTURE
THE OUTRIGGER DUKE KAHANAMOKU FOUNDATION THE BIRDCRAFT MUSEUM
LAUREL CANYON ASSOCIATION VITAMEATAVEGAMIN PRODUCTIONS JARGON BOY DESIGN STUDIO
BRIDGEPORT ARTS + CULTURAL COUNCIL SHINTARO AKATSU SCHOOL OF DESIGN
THE COUNTRY SCHOOL THE NEW HAVEN MUSEUM THE KONA BREWING CO.
