THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
DROP US A LINE TODAY
CLIENT
The Outrigger Duke Kahanamoku Foundation
RESPONSIBILITY
Working together with ODKF Executive Director Sarah Fairchild, I created illustrations of the Original Waterman and local Hawaiian Surf Legend Duke Kahanamoku to help amplify the organization through social media and branded limited-edition t-shirts. The custom illustrations/type were hand-drawn with a vintage-modern look which The Local Brand Co specializes in. They were based on iconic images of the Duke and authorized by licensing agent Malama Pono. The color palette is upbeat and contemporary.
The Outrigger Duke Kahanamoku Foundation (ODKF) is a nonprofit 501(c)3 organization. ODKF’s mission is to financially support the development of individuals and organizations that perpetuate the spirit and legacy of Duke Kahanamoku. Since inception, ODKF has been providing support to Hawai’i students, teams and events that personify the spirit of Duke Kahanamoku. As of 2020, the Foundation has awarded 817 grants and 1007 scholarships totaling over $3 million in total community investment. ODKF focus on impacts made through the sports Duke played and loved: Swimming, Surfing, Canoe Paddling, Kayaking, Diving, Water Polo, Sailing & Volleyball.
The limited-run tee-shirts were featured in the style section of Midweek. Midweek is Hawaii's favorite newspaper covering the local community, movies, entertainment, fashion, food, sports and more. The artwork was also highlighted in Imua, Kamehameha Schools quarterly alumni publication which Greg is a graduate of. KS was founded by the will of Bernice Pauahi Bishop, the great-granddaughter of Kamehameha the Great. The school's mission is to create educational opportunities while improving capabilities and well-being of people of Hawaiian ancestry. ShoutOut LA featured the DK illustrations as well as other design projects created by Greg in an article about his thought-process. The publication highlights independent creatives in Los Angeles.
ALL ANAKO THE AMISTAD CENTER FOR ART & CULTURE
THE OUTRIGGER DUKE KAHANAMOKU FOUNDATION THE BIRDCRAFT MUSEUM
LAUREL CANYON ASSOCIATION VITAMEATAVEGAMIN PRODUCTIONS JARGON BOY DESIGN STUDIO
BRIDGEPORT ARTS + CULTURAL COUNCIL SHINTARO AKATSU SCHOOL OF DESIGN
THE COUNTRY SCHOOL THE NEW HAVEN MUSEUM THE KONA BREWING CO.
