THE BEAT | The Local Brand Co

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THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

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Various The Beat: A Cultural Mixtape editorial images on Owls by Say Lim, Bazooka Bubble Gum (Lower: Surfing in the Maldives) by Greg Chinn, Tulum by Darren Namaye and You Can't Knock The Hustle by Edwin Montero shown above.

THE ROOTS

The Beat: A Cultural Mixtape is a collaboration between The Local Brand Co. Creative Director/Illustrator Greg Chinn, Outer Voice Editor Clay Steakley and various creatives from around the US. Weighed down by the isolation and anxiety of 2020, Greg and Clay sought a way to lighten their own burdens and those of others by sharing what inspires them. The Beat's topic concepts are loosely based on Beat poetry's unstructured format and immediacy of experience. The read is quick and links to organizations we want to amplify. The Beat is dedicated to sparking new ideas and bringing people together. A version of The Beat is also available on Outer Voice.

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Clay Steakley

1 min read

The Beat #41: The Animal Kingdom Issue

Brian Grabell

3 min read

The Beat #40: Faroe Islands Issue

Clay Steakley

2 min read

The Beat #39: Khruangbin, Raku Pottery, Chocolate, Fiddle Leaf Fig Trees

Clay Steakley

1 min read

The Beat #38: Decay

Rachel Beall Pac + Thatcher Unsworth

3 min read

The Beat #37.5: Southern California Street Culture, Part 2

Rachel Beall Pac + Thatcher Unsworth

2 min read

The Beat #37: Southern California Street Culture, Part 1

Brian Grabell

2 min read

The Beat #36: The Graffiti Issue

Clay Steakley

2 min read

The Beat #35: Jordans, Luis Barragan, Kinetic Art & Bubble Gum

Clay Steakley

2 min read

The Beat #34: Owls, Lil Buck, Jalapenos & Brancusi

Clay Steakley

2 min read

The Beat #33: The Bento Issue

Clay Steakley

2 min read

The Beat #32.5: Found Objects, Pt.2

Clay Steakley

2 min read

The Beat #32: Found Objects

Clay Steakley

2 min read

The Beat #31: Death Cleaning, Mushroom Coffee, Donuts and Zombie Bunnies

Reed Agnew

4 min read

The Beat #30: The Junk Drawer

Brian Grabell

2 min read

The Beat #29: The Pizza Issue!

Barbara Kerbel

2 min read

The Beat #28: Somber, Stoic, Spiritual, Stubborn

Clay Steakley

2 min read

The Beat #27: Weapons of Mass Communication

Clay Steakley

2 min read

The Beat #26: A Bathing Ape, Kimchi, Paper Clips, Coffee Beans

Clay Steakley

2 min read

The Beat #25: Smell, Knitting, Jackfruit and Chinatown(s)

Brian Grabell

2 min read

The Beat #24: The Hairy Edition! The Mullet, Moustaches, Sideburns & Beards

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