THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
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BRANDING 101
The studio has created a diverse range of brand identities. From Modern, Vintage, Contemporary, Traditional, International to a blending of various styles. I have an expansive visual vocabulary that I use to give your brand a unique, identifiable look. This signature studio quality is what distinguishes all our logos/logotype solutions. I'd love to discuss any visual asset needs you have. Logos are a mix of Jargon Boy Design Studio & The Local Brand Co.
The Vitameatavegamin Productions branded wallpaper logo was featured in The New York Times Fashion & Style section in an article on founder Maria Arena Bell (Former MOCA Co-Chair & current Life Trustee). Click the case study link to find out more about the thinking behind the logo and it's applications. The project was produced as Jargon Boy Design Studio.
Browse through select brand identities and illustration assets I've crafted for various corporate clients.
Hawaii's Tourism Life Cycle: Past, Present and Uncertain Future cover design reflects a modern academic approach using the University of Hawaii Manoa colors—green, black, silver, and white. The interlocking circles represent the connections between the past, present and uncertain futures. The Hawaiian Islands colored in green symbolizes harmony with nature and the environment. Text excerpted from the book's "Acknowledgements" page. A paperback copy or Amazon Kindle Edition are available for purchase online. The cover, spine and back of the printed version available at the Barnes & Noble bookstore in Hawaii.The book is written by Dexter Choy, Professor Emeritus at the School of Travel Industry Management at the UH Manoa.
ECLECTIC BRAND OF MODERNISM
With a eclectic modern aesthetic, the work has an unapologetically relaxed vibe. Drawing inspiration from the world around us, The Local Brand Co. synthesizes culture and lifestyle to produce a varied portfolio of thought-provoking projects. Following the directive of form follows function, all solutions have a conceptual edge. Let's make something amazing together!
The Fairfield Museum & History Center 4 poster series focused on historic Fairfield County landmarks. The Bronson Windmill and Penfield Reef posters were featured in a Graphic Design USA magazine article titled "Historic Sites Get New Looks" and also featured in Communication Arts Fresh featuring Jargon Boy Design Studio. The CA Fresh article also highlighted The Fairfield Museum & History Center poster for the "Keep 'Em Coming!: World War II Poster Art" Exhibition. The "Keep 'Em Coming!" poster was based on classic Russian Constructivist layouts that featured dynamic type treatments with a diagonal grid system. The projects were produced as Jargon Boy Design Studio.
"
Typography is an art. Good typography is Art.
"
Graphic Design Legend
Paul Rand
The Amistad Center for Art & Culture's Lincoln: Man, Myth, Memory exhibit brochure discussed Lincoln's complicated legacy. The Lincoln type treatment was wrapped with tangled memory strands attached to asymmetrical text shapes to visually show that human/cultural history dichotomy. The project was produced as Jargon Boy Design Studio.
The Lincoln brochure was featured in Graphic Design USA magazine and website's News Section promoting the Lincoln exhibit's opening at The Amistad Center for Art & Culture.
Phase One for TLBC client, Anako: Moringa infused artisanal products. Upper is the brochure which was one component of the corporate identity I concepted and designed. Lower left are the initial product line packaging. Lower right is a summer promo capsule collection point-of-purchase with introducing new products. The Anako branded packaging was a Graphic Design USA: American Package Design Award Winner. GDUSA recognizes graphic design excellence.
