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Everyone likes birds. What wild creature is more accessible to our eyes and ears, as close to us and everyone in the world, as universal as a bird?


David Attenborough


I love birds. When I was tasked with redesigning the Visitor's Center Exhibit Space for The Connecticut Audubon Society's Birdcraft Museum, this was a dream job. We needed to combine the historical nature of the museum, but bring a modern edge to attract newer visitors. The identity combined vintage bird etchings with contemporary typography and colors to create an eclectic modern statement. The refreshed look increased media recognition in the state and brought new as well as existing enthusiasts to the museum. The project was produced as Jargon Boy Design Studio.


The brand identity would go on to be featured in design magazines such as ID and selected to be in Print's Regional Design Annual for the East Coast. The banners would also be highlighted on Communication Arts online in Fresh, which profiled Jargon Boy Design Studio and in Graphic Design USA on an article "Historic Sites Get New Looks". The studio was conceived/run by Owner/Creative Director Greg Chinn in Fairfield, Connecticut.



Having operated a design firm on both coasts and originally hailing from Hawaii, The Local Brand Co. (formerly Jargon Boy Design Studio) offers a forward mindset for every project. I use an East Coast analytical approach balanced with West Coast optimism and infused with the "aloha spirit". My process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

Every day of the year, where the water is 76, day and night, and the waves roll high, I take my sled, without runners, and coast down the face of the big waves that roll in at Waikiki.



Duke Kahanamoku
Ambassador of Aloha | Renowned Waterman


The Ambassador of Aloha and a surfing legend, Duke Kahanamoku is an icon in Hawaii and around the world. Working with The Outrigger Duke Kahanamoku Foundation to amplify their mission to financially support the development of individuals and organizations that perpetuate the spirit and legacy of Duke Kahanamoku was a truly gratifying on a personal level. ODKF provides support to Hawaii students, teams, and events that sustain the spirit of Duke Kahanamoku. I created various promotional/social media initiatives to help amplify the organization. This took the form of Instagram/Facebook posts, tee-shirts/merchandise and heritage graphic assets. The assets were to be used for both corporate and public communications as well as any branding needs that arose.

The illustration compilation was featured in an Outrigger Duke Kahanamoku Foundation article titled, Greg Chinn Brings His Eclectic Brand Of Modernism to ODKF's 2022 Holiday Promotion.


Forget A is for Apple.
B is for Bauhaus is where it's at. 

M is for Modern Alphabet Flash Cards
Product Tagline



A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. Over 40 different articles, websites and blogs have featured M is for Modern flash cards including Step Inside Design and How Design Magazines to websites/blogs Dwell: Product of the Day, Design Within Reach: Design Notes, HGTV: The Modern Nursery, HGTV: Design Happens, Wired and Apartment Therapy: San Francisco & The Nursery. The M is for Modern flash cards were carried by retailers in the United States, Australia, Canada and England including classic brick and mortar stores like the Smithsonian Cooper-Hewitt National Design Museum, MODA | Museum of Design Atlanta, The Aldrich Contemporary Art Museum and SFMOMA | San Francisco Museum of Modern Art. Online retailers like uncommongoods and fab also carried the product. The cards (produced as Jargon Boy Design Studio) were originally created for my then 4yr old daughter to teach her about modernism.

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