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Everyone likes birds. What wild creature is more accessible to our eyes and ears, as close to us and everyone in the world, as universal as a bird?

 

David Attenborough

Nature Historian

EAST COAST STATE OF MIND

I love birds. When I was tasked with redesigning the Visitor's Center Exhibit Space for The Connecticut Audubon Society's Birdcraft Museum, this was a dream job. We needed to combine the historical nature of the museum, but bring a modern edge to attract newer visitors. The identity combined vintage bird etchings with contemporary typography and colors to create an eclectic modern statement. The refreshed look increased media recognition in the state and brought new as well as existing enthusiasts to the museum. The project was produced as Jargon Boy Design Studio.

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The brand identity would go on to be featured in design magazines such as ID and selected to be in Print's Regional Design Annual for the East Coast. The banners would also be highlighted on Communication Arts online in Fresh, which profiled Jargon Boy Design Studio and in Graphic Design USA on an article "Historic Sites Get New Looks". The studio was conceived/run by Owner/Creative Director Greg Chinn in Fairfield, Connecticut.

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HOW IT WORKS

Having operated a design firm on both coasts, The Local Brand Co. (formerly Jargon Boy Design Studio) offers a forward mindset for every project. I use an East Coast analytical approach balanced with West Coast optimism. My process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

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Forget A is for Apple.

B is for Bauhaus is where it's at. 

 

M is for Modern Alphabet Flashcards

Product Tagline

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WEST COAST COOL

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. Over 40 different articles, websites and blogs have featured M is for Modern flash cards including Step Inside Design and How Design Magazines to websites/blogs Dwell: Product of the Day, Design Within Reach: Design Notes, HGTV: The Modern Nursery, HGTV: Design Happens, Wired and Apartment Therapy: San Francisco & The Nursery. The M is for Modern flash cards were carried by retailers in the United States, Australia, Canada and England including classic brick and mortar stores like the Smithsonian Cooper-Hewitt National Design Museum, MODA | Museum of Design Atlanta, The Aldrich Contemporary Art Museum and SFMOMA | San Francisco Museum of Modern Art. Online retailers like uncommongoods and fab also carried the product. The cards (produced as Jargon Boy Design Studio) were originally created for my then 4yr old daughter to teach her about modernism.

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