THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
DROP US A LINE TODAY
Document: Magazine was a student publication I co-created with Emily Larned, when I was an Adjunct Professor of Design at the Shintaro Akatsu School of Design (now part of Paier College). Above are select student spreads from the publication. This issue was focused on "Skins" and the various ways to visually demonstrate this concept. Each issue documented diverse cultural responses to universally important themes. Below is a social media banner promo.
Document: Skins was featured online in Communication Arts Exhibit, Graphic Design USA in an article titled "New Student Mag Documents the Derma", Connecticut Creatives, SASD Graphic Design Student Portfolio section and is in the Permanent Collection at The University of Bridgeport's Magnus Wahlstrom Library.
WHAT ARE YOU WAITING FOR
Let’s chat about your branding needs or potential partnership inquiries. Whether it's creating a new brand identity, refreshing an existing one, strategizing a new marketing plan or any creative endeavor you need assistance with, just shoot me an email. I'd love to help.
I collaborated with the Bridgeport Arts + Cultural Council to create the original branding for the organization along with in-house collages.
The education-based 12 poster series was used in various ways, most importantly as an educational tool for Bridgeport youths to gain knowledge about the amazing people with roots in the city. The posters were donated to 30 local Bridgeport public schools in Connecticut.
The BACC is grounded in the abilities to create, curate and collaborate. They do this through empowering local artists, stimulating conversation, building leadership, supporting cultural expression, funding, spreading city pride and serving as a catalyst for creativity. The BACC is dedicated to advancing the city’s quality of life and prosperity. The project was produced as Jargon Boy Design Studio.
The BACC launch poster was featured in The Connecticut Post's Pulse Section in an article titled, The Arts In Bloom. The Connecticut Post is a daily newspaper located in Bridgeport, Connecticut. It serves Fairfield County and the Lower Naugatuck Valley.
Education is the most powerful weapon which you can use to change the world.
Nelson Mandela
Global Icon
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The poster series was acquired by the Housatonic Museum of Art for their permanent collection which includes renowned contemporary artists such as Jeff Koons, Cindy Sherman and Jenny Holzer. The poster campaign was featured in Communication Arts Exhibit section both online and in the Design Annual magazine edition.
LET'S JOIN FORCES
The Local Brand Co. is always looking for talented creative directors, art directors, designers, photographers, illustrators, copywriters, strategists and account managers. The site has multiple samples of my in-house illustration work and look through the case study sections for our photographer/illustrator collabs. Email if you feel we’d be a good fit or just to say “Hi”.
(Above) The Beat: A Cultural Mixtape Issue #30 junk drawer illustration/copy by Reed Agnew, tv comedy writer for Crank Yankers, Son of Zorn and Wilfred. (Below) Artists Rachel Beall Pac and Thatcher Unsworth take a look at Southern California Street Culture for The Beat #37 in a 2-part series.
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Every collaboration helps you grow.
Brian Eno
Record Producer / Visual Artist
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The Beat: A Cultural Mixtape was a collaboration between The Local Brand Co. Creative Director Greg Chinn, Outer Voice Editor Clay Steakley and various creatives from around the US. The Beat's topic concepts were loosely based on Beat poetry's unstructured format and immediacy of experience. The read was quick and links to issues/topics we want to amplify.
(Thumbnails) The Beat: A Cultural Mixtape illustration compilations on Mid-Century Modernism and Food/Drinks. Each individual drawing along with a story/links was originally posted on Outer Voice and mirrored on The Local Brand Co. site. The images were featured in a VoyageLA article titled, Life & Work with Greg Chinn.
