THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
DROP US A LINE TODAY
Kona Brewing Co. Limited Edition Capsule Sticker Collection.
CanvasRebel feature on Greg titled "Ideas: How Did You Know This Was The One" article.
Freedom Stories brand identity system for The Amistad Center For Art & Culture.
Kona Brewing Co. Limited Edition Capsule Sticker Collection.
Your neighborhood design studio crafting engaging stories with an ESG mindset. Happily producing upbeat visual language with an eclectic brand of modernism.
ESG stands for Environmental, Social and Governance. The term refers to the three key factors when measuring sustainability and ethical impact of a business.
THE LOW DOWN
Formerly Jargon Boy Design Studio, now The Local Brand Co. was inspired by Creative Director Greg Chinn’s roots in Hawaii. The term “Local” means someone who is familiar with the culture, that knows the ins and outs of that particular lifestyle. As technology has connected people, the world has gotten much smaller. Our cultural influences are global. We’re just a few clicks away from each other. No matter where you live in the world, we have all become “Local”. I'm The Local Brand Co., and in your neighborhood. Nice to meet you.
Greg was featured in the Midweek Hawaii Newspaper: Good Neighbor section (page 8). He discusses his collaboration with the Outrigger Duke Kahanamoku Foundation, inspiration for the latest fall campaign and what DK has meant to him. Midweek is Oahu's most read weekly publication and delivered to nearly every island home.
The Beat: A Cultural Mixtape illustration on Surfing In The Maldives was inspired by Greg's visit to the island nation. Social media/promotional illustrations and heritage graphic assets for the Outrigger Duke Kahanamoku Foundation located in Waikiki, Hawaii. Sticker illustrations for The Kona Brewing Co. Hawaii via the Makena Project. The Anako illustrations highlighting Southern California's West Coast Jazz (think Chet Baker), local surfing spots and mid-century modern architecture were the genesis to the summer capsule collection products.
LOCALLY INSPIRED + REGIONALLY CRAFTED
Greg takes inspiration from all the various places he's lived or visited. Like a local chef who sources seasonal ingredients and creates regional dishes, Greg mixes all the inherent cultural styles/iconography together and crafts unique visual vernacular. He is constantly exploring his neighborhood and the surrounding communities. The conceptual confluence of Hawaii and East/West Coast ideologies continue to inform his work along with guiding the aesthetic sensibility of The Local Brand Co.
Q&A with Greg in Voyage LA: Local Stories section in an article titled, Life & Work with Greg Chinn. Voyage LA's mission is to build a platform that fosters collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make Los Angeles interesting. Above are some samples that were featured in the article.
Juneteenth initiative, Freedom Stories branded identity package which included 8 banners, fold-out poster/brochure, postcard for The Amistad Center for Art & Culture.
THE RESULT
Wherever Greg has lived, collaborating with neighborhood businesses has always been the cornerstone of his work. Whether on the East/West Coast or Hawaii, these local businesses are the key to how a community functions. Equally important is how the business is perceived and the impression it exudes. Greg has been lucky to have worked with forward-thinking clients who are looking for something visually fresh with a strategic backbone. Below are some case studies that will give you an idea of the eclectic brand of modernism and conceptuaI rigor he applies to each project.
(Top) Heritage graphic assets in ODKF corporate colors. A few options were used in the latest holiday promotion. (Lower) New Holiday Promotion merchandise. (Left) The Outrigger Duke Kahanamoku Foundation article titled, Greg Chinn Brings His Eclectic Brand Of Modernism to ODKF's New Holiday Promotion. He briefly touches on his influences and channeling the "California Cool" aesthetic. (Lower) Duke: An Iconic Life 8-Part Timeline initiative posted in Summer 2023 on the ODKF Instagram/Facebook sites.
"
It's an ideal symbiosis when nonprofits can partner with artists. The Foundation is so fortunate that Greg Chinn - such a high-caliber graphic artist - has chosen to bring new light to Duke's legacy and help us reach more local kids.
"
Sarah Fairchild | Executive Director
Outrigger Duke Kahanamoku Foundation
CASE STUDIES
The Local Brand Co’s visual aesthetic has a vintage California Cool vibe, channeling West Coast Modernism. Inspired by surfing, a relaxed Swiss Style, handcrafted looks, eclecticism, Chet Baker/The Beach Boys/Joni Mitchell, the Case Study House program and Greg's neighborhood of Laurel Canyon…the company was born. Greg has always been drawn to telling a visual story. As he's gained experience, Greg has become adept at telling his personal story as well as that of clients – each tale unique to their companies.
(Above) The eTextbook image as well as other work/personal samples were featured in ShoutOut LA / Local Stories section article titled: Meet Greg Chinn | Laurel Canyon Design Dad (Below) Anako, Moringa Infused Artisanal Products.(Bottom) Museum graphic for The Toni N. & Wendell C. Harp Historical Museum (Left thumbnail). It's a Q&A with Greg about what matters most to him, his work/career and a local hot spot.
