Kona Brewing Co. Limited Edition Capsule Sticker Collection.

press to zoom

Finding Freeman|s exhibit identity for the Cornwall Historical Society

press to zoom

Outrigger Duke Kahanamoku Foundation Fall 2022 Promotion.

press to zoom

Kona Brewing Co. Limited Edition Capsule Sticker Collection.

press to zoom
1/8

Your neighborhood design studio crafting engaging stories with upbeat visual language and an eclectic brand of modernism.

MidweekGreg.jpg

THE LOW DOWN

Formerly Jargon Boy Design Studio, now The Local Brand Co. was inspired by Creative Director Greg Chinn’s roots in Hawaii. The term “Local” means someone who is familiar with the culture, that knows the ins and outs of that particular lifestyle. As technology has connected people, the world has gotten much smaller. Our cultural influences are global. We’re just a few clicks away from each other. No matter where you live in the world, we have all become “Local”. I'm The Local Brand Co., and in your neighborhood. Nice to meet you.

Greg was featured in the Midweek Hawaii Newspaper: Good Neighbor section. He discusses his collaboration with the Outrigger Duke Kahanamoku Foundation, inspiration for the latest fall campaign and what DK has meant to him. Midweek is Oahu's most read weekly publication and delivered to nearly every island home.

ODKF_PromotionImages.png
Anako_Illustrations.png

(Top left) Social media/promotional illustrations for the Outrigger Duke Kahanamoku Foundation located in Waikiki, Hawaii. (Top right) The Anako illustrations highlighting Southern California's West Coast Jazz (think Chet Baker), local surfing spots and mid-century modern architecture were the genesis to the summer capsule collection products. (Lower) The Beat: A Cultural Mixtape illustration on Surfing In The Maldives was inspired by Greg's visit to the island nation.

me.png

LOCALLY INSPIRED + REGIONALLY CRAFTED

Greg takes inspiration from all the various places he's lived or visited. Like a local chef who sources seasonal ingredients and creates regional dishes, Greg mixes all the inherent cultural styles/iconography together and crafts unique visual vernacular. He is constantly exploring his neighborhood and the surrounding communities. The conceptual confluence of Hawaii and East/West Coast ideologies continue to inform his work along with guiding the aesthetic sensibility of The Local Brand Co.

Q&A with Greg in VoyageLA​: Local Stories section in an article titled, Life & Work with Greg Chinn. VoyageLA's mission is to build a platform that fosters collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make Los Angeles interesting. Above and below are some samples that were featured in the article.

THE RESULT

Wherever Greg has lived, collaborating with neighborhood businesses has always been the cornerstone of his work. Whether on the East/West Coast or Hawaii, these local businesses are the key to how a community functions. Equally important is how it is perceived and the impression it exudes. Greg has been lucky to have worked with forward-thinking clients who are looking for something visually fresh with a strategic backbone. Below are some case studies that will give you an idea of the eclectic brand of modernism and conceptuaI rigor he applies to each project. 

(Left) The Outrigger Duke Kahanamoku Foundation article titled, Greg Chinn Brings His Eclectic Brand Of Modernism to ODKF's New Holiday Promotion. He briefly touches on his influences and channeling the "California Cool" aesthetic. (Below) Heritage graphic assets in ODKF corporate colors.

ODKF_ALL_HeritageVectorFiles_CorporateColorsREV_ORGANIZED.png

"

It's an ideal symbiosis when nonprofits can partner with artists. The Foundation is so fortunate that Greg Chinn - such a high-caliber graphic artist - has chosen to bring new light to Duke's legacy and help us reach more local kids. 

"

Sarah Fairchild | Executive Director

Outrigger Duke Kahanamoku Foundation

CASE STUDIES

TLBC_LOGO.png