Kona Brewing Co. Limited Edition Capsule Sticker Collection.

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Finding Freeman|s exhibit identity for the Cornwall Historical Society

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The New Haven Museum's Wooster Square exhibit identity.

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Kona Brewing Co. Limited Edition Capsule Sticker Collection.

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Your neighborhood design studio crafting engaging stories with upbeat visual language and an eclectic brand of modernism.



Formerly Jargon Boy Design Studio, now The Local Brand Co. was inspired by Creative Director Greg Chinn’s roots in Hawaii. The term “Local” means someone who is familiar with the culture, that knows the ins and outs of that particular lifestyle. They live there and get it. As technology has connected people, the world has gotten much smaller. Our cultural influences are global. Today, we’re just a few clicks away from each other. No matter where you live in the world, we have all become “Local”. I'm The Local Brand Co., and in your neighborhood. Nice to meet you.


(Thumbnail) Social media/promotional illustrations for the Outrigger Duke Kahanamoku Foundation located in Waikiki, Hawaii. The ODKF images were featured in ShoutOut LA in an article titled, Meet Greg Chinn: Creative Director/Illustrator. The site highlights creatives in Los Angeles. Midweek, Hawaii's favorite newspaper covering the local community had an article on the ODKF holiday tee-shirt promotion. Iconic silhouettes of the Duke were authorized by licensing agent Malama Pono. (Above) The Beat, A Cultural Mixtape illustration on Surfing in the Maldives was motivated by Greg's visit to the island country


Anako graphics were inspired by local Southern California ingredients and cooking processes with a kinetic influence of classic Spanish tile motifs. These elements were blended together, informing the visual direction for the banner, business card and kraft bag programs.



Wherever my family and I have lived, collaborating with neighborhood businesses has always been the cornerstone of my work. Whether on the East/West Coast, these local businesses are the key to how a community functions. Equally important is how it is perceived and the impression it exudes. I've been lucky to have worked with forward-thinking clients who are looking for something visually fresh with a strategic backbone. Below are some case studies that will give you an idea of the branding I do. If you feel I'd be a good fit, give me a holler.

Outrigger Duke Kahanamoku Foundation tee-shirt graphic for a holiday promotion.


Design is thinking made visual.


Saul Bass

Legendary Designer