THE BEAT | The Local Brand Co

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THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

THE NITTY GRITTY

Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.

A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.

Forget A is for Apple.

B is for Bauhaus is where it's at.

M is for Modern Alphabet Flashcards

Product Tagline

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Various The Beat: A Cultural Mixtape editorial images on Owls by Say Lim, Bazooka Bubble Gum (Lower: Surfing in the Maldives) by Greg Chinn, Tulum by Darren Namaye and You Can't Knock The Hustle by Edwin Montero shown above.

THE ROOTS

The Beat: A Cultural Mixtape is a collaboration between The Local Brand Co. Creative Director/Illustrator Greg Chinn, Outer Voice Editor Clay Steakley and various creatives from around the US. Weighed down by the isolation and anxiety of 2020, Greg and Clay sought a way to lighten their own burdens and those of others by sharing what inspires them. The Beat's topic concepts are loosely based on Beat poetry's unstructured format and immediacy of experience. The read is quick and links to organizations we want to amplify. The Beat is dedicated to sparking new ideas and bringing people together. A version of The Beat is also available on Outer Voice.

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The Beat #23: The Surprising Story of Patterns: Stripes, Paisley, Floral and Polka Dots

kHyal

2 min

The Beat #23: The Surprising Story of Patterns: Stripes, Paisley, Floral and Polka Dots

The Beat Creative Director and illustrator, Greg Chinn of The Local Brand Co. Our guest contributor this week is artist, designer,...

The Beat #22: Hawaii Issue! Aloha Shirts, Shave Ice, Pele and King Kamehameha

Clay Steakley

2 min

The Beat #22: Hawaii Issue! Aloha Shirts, Shave Ice, Pele and King Kamehameha

The Beat Creative Director and illustrator, Greg Chinn of The Local Brand Co. Aloha! This week, our collaborator Greg Chinn, head of the...

The Beat #21: States of Doing — Rest, Joy, Play & Love

Melissa Mel

3 min

The Beat #21: States of Doing — Rest, Joy, Play & Love

Guest contributor Melissa Mel Productivity anxiety: the belief that your value is measured by what you produce, create or contribute to...

The Beat #20: The Sourdough Boule, Tulum Mexico, Dining Greenhouses, Noodles!

Clay Steakley

2 min

The Beat #20: The Sourdough Boule, Tulum Mexico, Dining Greenhouses, Noodles!

Illustrations by Darren Namaye of Ideas on Purpose The Sourdough Boule Ah, the ubiquitous boule! The feel-good hit of the pandemic, this...

The Beat #19: The Voting Issue: Color Coding, Branding Candidates, Ballot Design, The Role of TV

Brian Grabell

2 min

The Beat #19: The Voting Issue: Color Coding, Branding Candidates, Ballot Design, The Role of TV

Illustrations and copy by Brian Grabell of Scout Collective Today is the day. Every election is important, and every vote counts. We hope...

The Beat #18: The Halloween Issue! Classic Movie Monsters

Brian Grabell

2 min

The Beat #18: The Halloween Issue! Classic Movie Monsters

Illustrations and copy by Brian Grabell of Scout Collective It’s that time of year where we celebrate what goes bump in the night. In an...

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