THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
THE NITTY GRITTY
Having operated the studio at different times on both coasts, The Local Brand Co. offers a forward mindset for every project. We use a West Coast optimism balanced with an East Coast analytical approach. Our process begins with dialogue, market analysis and discussions about your branding concerns. Next is the creative process of blending all the target elements together to form the visual language. Finally, production and implementation. With the new visual vernacular in place, your unique brand identity is complete, translating into increased media recognition and sales.
A pocketful of genius. Coolness in a box. A Mid-Century Modern education in 26 remarkably easy lessons. The studio’s Modernist Alphabet Flashcards were inspired by California’s MCM style. They were featured on design-centric sites Dwell, Design Within Reach and HGTV. The cards retailed at the Smithsonian Cooper-Hewitt Design Museum and the San Francisco Museum of Modern Art. The cards were originally created for my then 7yr old daughter to teach her about modernism.
Forget A is for Apple.
B is for Bauhaus is where it's at.
M is for Modern Alphabet Flashcards
Product Tagline
DROP US A LINE TODAY
The first edition of Hawaii's Tourism Life Cycle: Past, Present and Uncertain Future texbook cover design reflects a modern academic visual approach.The iPad promotional image was featured on the Barnes & Noble Ala Moana Instagram feed to announce author Dr. Dexter Choy's in-store paperback version. Top version is the second edition color way.
The Kona Brewing Co. sticker drawings were reinterpreted classic surf silhouettes focused on the local Hawaiian surf culture. The promotional image was featured in various social media posts. Most recently, the KBC Big Wave stickers went into all the tote bags for the 2023 Eddie Aikau Big Wave Invitational invitees. The contest takes place at Waimea Bay on the North Shore of Oahu. Below is the original sell copy that described the thinking behind "The Slab" and "Dawn Patrol" stickers.
Greg Chinn
Owner | Creative Director
The Local Brand Co.
Your neighborhood design studio crafting engaging stories with an ESG (Environmental, Social and Governance) mindset. Happily producing upbeat visual language with an eclectic brand of modernism.
The Local Brand Co. Guiding Philosophy
ESG stands for Environmental, Social and Governance. The term refers to the three key factors when measuring sustainability and ethical impact of a business.
The Anako line of health and wellness products are hand made with utmost care in small batches. They can be purchased online and at various retail/farmer's market locations in-and-around the Greater Los Angeles area.
The Anako illustrations highlighting Southern California's West Coast Jazz (think Chet Baker), local surfing spots and mid-century modern architecture were the genesis to the summer capsule collection products. The Beat: A Cultural Mixtape food illustrations for various articles.
LOCALLY INSPIRED + REGIONALLY CRAFTED
Greg takes inspiration from all the various places he's lived or visited. Like a local chef who sources seasonal ingredients and creates regional dishes, Greg mixes all the inherent cultural styles/iconography together and crafts unique visual vernacular. He is constantly exploring his neighborhood and the surrounding communities. The conceptual confluence of Hawaii and East/West Coast ideologies continue to inform his work along with guiding the aesthetic sensibility of The Local Brand Co.
Q&A with Greg in Voyage LA: Local Stories section in an article titled, Life & Work with Greg Chinn. Voyage LA's mission is to build a platform that fosters collaboration and support for small businesses, independent artists and entrepreneurs, local institutions and those that make Los Angeles interesting. Above/below are some samples that were featured in the article.
The Beat: A Cultural Mixtape illustration on Surfing In The Maldives was inspired by Greg's visit to the island nation.
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Design is thinking made visual.
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American Graphic Designer | Oscar-Winning Filmaker
Saul Bass
THE RESULT
Wherever Greg has lived, collaborating with neighborhood businesses has always been the cornerstone of his work. Whether on the East/West Coast or Hawaii, these local businesses are the key to how a community functions. Equally important is how the business is perceived and the impression it exudes. Greg has been lucky to have worked with forward-thinking clients who are looking for something visually fresh with a strategic backbone. Below are some case studies that will give you an idea of the eclectic brand of modernism and conceptuaI rigor he applies to each project.
(Upper) Duke: An Iconic Life 8-Part Timeline initiative posted on the ODKF Instagram and Facebook sites. (Lower) New Holiday Promotion merchandise. (Left) The Outrigger Duke Kahanamoku Foundation article titled, Greg Chinn Brings His Eclectic Brand Of Modernism to ODKF's New Holiday Promotion. He briefly touches on his influences and channeling the "California Cool" aesthetic.
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It's an ideal symbiosis when nonprofits can partner with artists. The Foundation is so fortunate that Greg Chinn - such a high-caliber graphic artist - has chosen to bring new light to Duke's legacy and help us reach more local kids.
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Sarah Fairchild
Executive Director | Outrigger Duke Kahanamoku Foundation
THE WORK
The Local Brand Co’s visual aesthetic has a vintage California Cool vibe, channeling West Coast Modernism. Inspired by surfing, a relaxed Swiss Style, handcrafted looks, eclecticism, Chet Baker/The Beach Boys/Joni Mitchell, the Case Study House program and Greg's neighborhood of Laurel Canyon…the company was born. Greg has always been drawn to telling a visual story. As he's gained experience, Greg has become adept at telling his personal story as well as that of clients – each tale unique to their companies.
(Above) Museum graphic for The Toni N. & Wendell C. Harp Historical Museum. (Below) The monotone painting and The Beat Skate image as well as other work/personal samples were featured in ShoutOut LA / Local Stories section article titled: Meet Greg Chinn | Laurel Canyon Design Dad (Left thumbnail). It's a Q&A with Greg about what matters most to him, his work/career and a local hot spot. (Bottom) Juneteenth initiative for The Amistad Center for Art & Culture.
Tip the world over on its side and everything loose will land in Los Angeles.
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Frank Lloyd Wright
Legendary Architect
SELECT CASE STUDIES
